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More and more businesses online are benefitting from the incredible potential of the internet. This has led to a good amount of competition in the online space. Google Ads are one of the ways to reach your target audience effectively.

Greater number of unique visitor’s increased daily interactions and improved return on investment are some of the goals that you can realize by incorporating this online marketing strategy into your business.

If you have not implemented it before, then you have come to the right place. Here you will get all the knowledge with respect to the concept of Google Ads, benefits and their working.

What are Google Ads?

Google Ads can be understood as a paid version of a business promotion platform. It is categorized as a marketing channel called pay-per-click, where an advertiser per click on each ad.

It is an effective means to drive relevant traffic to a business when you offer services or products that match their needs. Google Ads boost website traffic, provides greater customer interaction via phone calls, and enhance in-store visits.

AIA is a popular and trusted Google ads agency in Sydney. Many people have benefitted in terms of getting the maximum value and the highest return on investment from their online marketing strategies.

What does a Google Advertisement can do for a business?

Google Ads enables people to create as well as share well-timed advertisements among the target audience. This implies that your website will be displayed on the SERP or search engine results page when your customers look for services and products like yours. In this way, a business can reach its target audience through an ad posting.

Google Ads also lets its users analyze and enhance those advertisements to reach more and more people so that the business hits all the paid campaign objectives.

Irrespective of the business size, or resources, a business can tailor its ads to fit within the budget. This tool provides an opportunity to stay within the monthly budget. Users of this feature can even stop their spending on ads at any given point of time.

How does Google Ads work?

Google Ads have a CTR of approximately 8 percent. The display ads provide 170 million impressions per month. Paid Google ads provide 65% of the clicks. An optimized Google Ad campaign help in the creation of assured high return on investment marketing campaign.

Why should you choose to advertise on Google?

Google is viewed as the most beneficial search engine that receives around 3.5 billion search inquiries in a day. The Google Advertisement platform has been two decades old. Google is also a valuable resource that people use to probe queries that are answered with in the form of organic results and paid advertisements.


So, these are all the important things that you need to know before starting business marketing on Google. The features explained on the platform teach you the right way to optimize your business campaigns to get the best outcome with your advertisements.